IWA Media
IWA provides the following platforms for advertisers:
* weekly e-Newsletter
* Facebook Page
* website
* advertising opportunities during the IWA Bazaars
Our Readership:
The IWA e-Newsletter is emailed to subscribers every week (except for the months of June and December) and reaches approximately 2,000 plus Indian families residing in Singapore. This includes newsletter subscriptions, Facebook readers and website readers.
IWA Facebook reaches approximately 10,000 fans, countless visitors and friends of fans.
The number of IWA members increases every day. For the current count, please contact IWA Media Sales at adsales@iwasingapore.org. IWA membership also extends to the IWA member’s spouse and children.
Advertiser Categories
The advertising rates at IWA are based on three categories of advertisers*: Members, Non-Members and Corporates.
- Member rates are applicable to sole proprietorships and private limited companies run by IWA members.
- Non-Member rates are applicable to sole proprietorships and private limited enterprises run by non-members.
- Corporates rates are applicable to public limited companies and large private limited enterprises having 500 employees or more.
* Advertisements cannot be booked on behalf of friends or relatives. The person who owns or runs the business needs to submit the booking.
Non-Profit Organizations
Non-profit organizations can advertise at 20% discounted rates if the charity falls in line with IWA’s policies and preferences. The decision lies solely with IWA. Please email adsales@iwasingapore.org to receive a one time discount code to avail your discount.
Advertisement Rates: IWA e-Newsletter
Artwork Specification:
Artwork should be in .jpeg or .png or .gif format with an aspect ratio of 3:4 (width to height). Our preferred size is 600px width by 800px height. Your artwork will be resized to 550 pxwidth (or 250px depending on the newsletter format we use) while embedding in the e-Newsletter and is completely at our discretion.
The responsibility of clarity and readability of the artwork lies solely on the advertiser. To aid the legibility, we advise larger texts with all important details bold and highlighted. Make sure they are readable in 250px width.
No additional text or links can be accommodated hence you are advised to include them as text inside your artwork.
If there is more than one advertisement in that week's e-Newsletter, then, the advertisements in the bottom advertisements section of e-Newsletter are placed in the order of ads belonging to larger packages, then come the single ads in order of their payment dates. Advertisement placement and formatting is solely at the discretion of IWA. We do not send a draft for advertiser’s approval.
Advertisement Rates: Facebook
Advertisement Rates: IWA Website
Artwork Specification:
To advertise on the IWA Homepage top banner, artwork should be in picture (.jpeg, .png or .gif) format. Size should be 900px X 150px for bottom banner.
You can furnish your website link that can be embedded so that upon clicking the banner the visitor is led to your own website .
No additional text can be included besides the banner
Please contact adsales@iwasingapore.org
Advertisement Rates: IWA Bazaars
Customised Advertising Package
Strategic Partnership
Advertisers can enter into a Strategic Partnership with IWA for a customised advertising package which could entail co-operation in events, sharing of resources and mutual promotion of interests. This could be an arrangement for a period of upto one year, wherein at least 2 events could be shared in terms of efforts and publicity and beneficial to the interests and ideology of both parties.
Privilege Partnership
You can also advertise via a percentage (%) discount, e-voucher or freebies offered exclusively to IWA members. To avail the same, please write to privilege@iwasingapore.org.
The decision to include your offer lies solely at the discretion of the IWA Member Privileges team who will weigh your offer to the members and decide whether it can be included. The offer should also be valid over a meaningful time period such as six months to a year.
For short-term privileges, please get in touch with adsales@iwasingapore.org and we will guide you.
